Puke Ariki

Client: New Plymouth District Council

Designer: IT Effect

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Puke Ariki’s central library, five community libraries, mobile library, museum and visitor information centre connect Taranaki residents and out-of-region visitors to a wealth of knowledge, exhibitions, experiences and resources.

IT Effect was engaged by New Plymouth District Council to create Puke Ariki’s digital third door.

In order to help them bring the world to Taranaki and take Taranaki to the world, we implemented a complete rebuild from the ground up, ensuring that content is accessible to the right people at the right time. 


The result is an engaging experience that communicates the identity and culture of Puke Ariki, enabling them to thrive well into the future.

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From our proto-persona workshop and other research—5 key user groups were identified. Their needs and objectives are highlighted, along with how the Puke Ariki website will uniquely serve them.


Along with the user persona's, interactive wireframes were developed that enabled Puke Ariki to explore the site, and provide any user feedback that they gained from their experience.

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IT Effect delivers digital solutions for organisations across the country with offices in Wellington and Dunedin.


We provide bespoke software development, website development, design and user experience. If you’d like to find out more please don't hesitate to get in touch.